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Christmas โ€“ the Claus for Celebration

By Louise Ottewell / December 2, 2020

If 2020 has taught us anything, itโ€™s how quickly things can change. One minute weโ€™re going about our business as usual and the next, the planet is turned on its head. Whilst the impacts of Covid-19 have been sadly devastating to billions, it is also […]

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How to create content Google wants to EAT?

By Darren Baines / March 13, 2020

Firstly, Google does not โ€˜eatโ€™ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if youโ€™re serious about improving your websiteโ€™s search performance. E-A-T stands […]

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How are Australiaโ€™s top car manufacturers and models competing on search engines?

By Darren Baines / March 5, 2020

Following Holdenโ€™s departure from Australia, we put the automotive industryโ€™s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised […]

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Search trends show signs of promise but also sticking points for Cairns tourism

By Darren Baines / February 6, 2020

The phrase โ€˜Iโ€™ll Google itโ€™ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. […]

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EP3: How to get noticed using local SEO

By Darren Baines / January 28, 2020

Local SEO is exactly what youโ€™d expect – Search Engine Optimisation, so your business appears in local searches. You may have seen Googleโ€™s local results that shows three nearby solutions. Here are some quick wins so you get noticed. If you havenโ€™t claimed your Google […]

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Ep1: How can you leapfrog your competitors on Google to rank higher?

By Darren Baines / January 13, 2020

Itโ€™s a problem many businesses face. With search engines checking numerous factors, itโ€™s no longer a simple case of โ€˜stuffingโ€™ keywords into your website – itโ€™s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any siteโ€™s success and identify their weaknesses […]

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The 2020 marketing essentials for Cairns businesses

By Darren Baines / December 10, 2019

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, weโ€™ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]

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Can your customers find you online? Our quick wins for local SEO ensure they can.

By Darren Baines / November 26, 2019

It is likely that if you operate a business with a website, then you would have heard the term โ€˜Search Engine Optimisationโ€™ (SEO) thrown around a few times, even if you arenโ€™t entirely sure what it means. In a nutshell, SEO is the practice of […]

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