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Breaking the mold with better photography

By Raquel Lobera / March 8, 2024

Most of us have a great camera in our pockets. But that doesn’t make us photographers. As with any trade, some rules and tricks can help you highlight your strengths and tell a story through video and photography while staying away from soulless and dull content that seems to be flooding social media networks.

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The dos and don’ts of using ChatGPT for SEO

By Darren Baines / March 3, 2023

The artificial intelligence chatbot by OpenAI, ChatGPT has been causing a bit of a stir in many industries, including marketing. With an insane number of possibilities for its use and the potential to streamline or even eradicate some functions, it’s clear to see why the […]

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Avoid Writing the Wrongs

By Louise Ottewell / February 4, 2021

We are all familiar with the saying ‘less is more’ but, there are times when this unwritten rule does not apply. Before you even put down a word, it’s important to consider both your audience, and the medium. To assist, we have compiled some tips […]

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EP2: Preparing your content calendar

By Darren Baines / January 19, 2020

If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas […]

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Ep1: How can you leapfrog your competitors on Google to rank higher?

By Darren Baines / January 13, 2020

It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website – it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and identify their weaknesses […]

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Preparing your marketing content calendar for 2020

By Louise Ottewell / January 10, 2020

Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint […]

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The 2020 marketing essentials for Cairns businesses

By Darren Baines / December 10, 2019

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]

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Talking about my generation?

By Darren Baines / September 9, 2019

Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers […]

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Word up!

By Darren Baines / July 24, 2019

The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit the medium, making it even […]

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The pen is mightier

By Louise Ottewell / August 29, 2018

In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more likely to be on […]

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