Stories

Darren Baines

What you should know before planning your marketing strategy

By Darren Baines / June 23, 2021

What you should know before planning your marketing strategy When businesses look to put together a marketing strategy, itโ€™s tempting for them to jump straight to the execution. Identifying the channels they will use, what their posts will look like and what advertising they will […]

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How Appleโ€™s iOS14 update will affect your Facebook Advertising campaigns

By Darren Baines / April 28, 2021

In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data thatโ€™s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store […]

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Is your website safe from hackers?

By Darren Baines / January 3, 2021

When we think about hackers, our general perception is that they target big corporations, government agencies or research facilities. In fact, 78% of small businesses are being targeted by cyber criminals (source: Smart Company). According to IBM Chairwoman and CEO, Ginni Rometty โ€œCybercrime is the […]

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Why landing pages are important for your digital campaigns.

By Darren Baines / September 25, 2020

Have you ever put together a beautifully created digital marketing campaign with a healthy advertising budget, that you were certain would generate more business, only for it to fall short of your expectations? While there could be many variables that lead to this failure, there […]

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What makes a great website?

By Darren Baines / August 6, 2020

Websites are pretty much part of everyday business life. If you own a company, the chances are youโ€™ve gone through the process of creating or managing the development of your website, if not once, but many times over. When businesses begin planning the development, or […]

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Marketing for Recovery: Online planner to help Cairns businesses succeed

By Darren Baines / July 14, 2020

With the new financial year shaping up to be one of the most challenging in recent history, Forte Marketing has developed a complimentary online planner. By answering a series of questions, Cairns businesses can sharpen their marketing tools to increase engagement with their current audience […]

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How to get more sales from your website

By Darren Baines / April 29, 2020

We all know how much time and effort goes into building a brand-new website however, more often than not, thatโ€™s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get lucky and your website […]

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Make every word count

By Darren Baines / April 2, 2020

With businesses, schools, events, travel plans and pretty much every aspect of our lives remaining in a state of suspension, we are all having to adapt and take every step possible to keep our financial, social, mental and physical well-being in check not only for […]

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Kirrah Ross, Senior Graphic Designer Cairns - Forte Marketing

Kirrah Ross Joins Forte Marketing as Senior Designer

By Darren Baines / March 24, 2020

Now in their third year of trading, Forte Marketing recently announced that highly regarded local graphic designer Kirrah Ross, has joined their expanding team. With over 10 yearsโ€™ industry experience, the talented designer has worked with Darren Baines and Louise Ottewell, Co-Founders of Forte Marketing, […]

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How to create content Google wants to EAT?

By Darren Baines / March 13, 2020

Firstly, Google does not โ€˜eatโ€™ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if youโ€™re serious about improving your websiteโ€™s search performance. E-A-T stands […]

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