Stories

Darren Baines

Make every word count

By Darren Baines / April 2, 2020

With businesses, schools, events, travel plans and pretty much every aspect of our lives remaining in a state of suspension, we are all having to adapt and take every step possible to keep our financial, social, mental and physical well-being in check not only for […]

Kirrah Ross Joins Forte Marketing as Senior Designer

By Darren Baines / March 24, 2020

Now in their third year of trading, Forte Marketing recently announced that highly regarded local graphic designer Kirrah Ross, has joined their expanding team. With over 10 years’ industry experience, the talented designer has worked with Darren Baines and Louise Ottewell, Co-Founders of Forte Marketing, […]

How to create content Google wants to EAT?

By Darren Baines / March 13, 2020

Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s search performance. E-A-T stands […]

How are Australia’s top car manufacturers and models competing on search engines?

By Darren Baines / March 5, 2020

Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised […]

Search trends show signs of promise but also sticking points for Cairns tourism

By Darren Baines / February 6, 2020

The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. […]

EP3: How to get noticed using local SEO

By Darren Baines / January 28, 2020

Local SEO is exactly what you’d expect – Search Engine Optimisation, so your business appears in local searches. You may have seen Google’s local results that shows three nearby solutions. Here are some quick wins so you get noticed. If you haven’t claimed your Google […]

EP2: Preparing your content calendar

By Darren Baines / January 19, 2020

If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas […]

Ep1: How can you leapfrog your competitors on Google to rank higher?

By Darren Baines / January 13, 2020

It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website – it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and identify their weaknesses […]

The 2020 marketing essentials for Cairns businesses

By Darren Baines / December 10, 2019

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]

Can your customers find you online? Our quick wins for local SEO ensure they can.

By Darren Baines / November 26, 2019

It is likely that if you operate a business with a website, then you would have heard the term ‘Search Engine Optimisation’ (SEO) thrown around a few times, even if you aren’t entirely sure what it means. In a nutshell, SEO is the practice of […]

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