Marketing and Web Design Blog

INSIGHTS AND RESOURCES

A Digital Tool Kit for Parents: A beginner’s guide to social media and device configuration

By Darren Baines / April 1, 2019

Forte Marketing has put together a handy bite-sized guide to help adults (specifically parents), get to grips with the ins and outs of key social media platforms, iOS and Android device configurations. The guide provides a top-level overview of the key features and also, information […]

You’ve got the leads, so now what?

By Louise Ottewell / February 22, 2019

You’ve done everything right – your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up to date. You sit back […]

Meet your new boss, the customer!

By Darren Baines / January 15, 2019

“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its impact. If all companies were […]

Marketing in 2019 – what you need to know

By Louise Ottewell / December 6, 2018

As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by – before we know it, we’ll be ringing in 2019! Whilst others are busy […]

Sorry (not sorry!)

By Louise Ottewell / November 1, 2018

We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints can bring about strong ambassadors […]

Why your website is failing your business

By Darren Baines / October 3, 2018

If 1,000 people visited your shop or contacted your business but you failed to sell a thing, you would quite rightly, be alarmed and immediately take steps to identify what was preventing them from engaging and purchasing. Your digital marketing and more specifically your website, […]

The pen is mightier

By Louise Ottewell / August 29, 2018

In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more likely to be on […]

Battle of the Brands

By Darren Baines / August 3, 2018

Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it […]

Marketing – the Ultimate Moving Target

By Louise Ottewell / July 6, 2018

Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of its own or worse still, […]

A picture speaks a thousand words

By Louise Ottewell / June 1, 2018

As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in their tracks and make your […]

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