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Stories

INSIGHTS AND RESOURCES

Marketing – the Ultimate Moving Target

By Louise Ottewell / July 6, 2018

Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of its own or worse still, […]

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A picture speaks a thousand words

By Louise Ottewell / June 1, 2018

As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in their tracks and make your […]

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Just like Eurovision, GDPR stretches far beyond EU borders

By Darren Baines / May 16, 2018

Spectators of this year’s Eurovision Song Contest would be forgiven for wondering where exactly Europe begins and ends. Entries from Australia, Israel and many other non-European countries provides no geographical boundary for the competition. And whilst most Australian’s would have heard of the Eurovision Song […]

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In print we trust

By Louise Ottewell / May 1, 2018

We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more as a new generation ‘discovers’ […]

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I heard it through the grapevine

By Darren Baines / March 28, 2018

People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An essential tool for marketers, word […]

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Baking the best Consistency Cake

By Louise Ottewell / February 28, 2018

Who doesn’t love a delicious cake?! But it has to taste amazing – it’s no good if it looks the part but fails to live up to the expectations of your taste buds. Conversely, it could be a fantastic cake, but look awful in which […]

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There are 12 businesses like yours nearby

By Louise Ottewell / February 16, 2018

When was the last time you had a proper look at your competitors? Competition is healthy! Keeping up to date with industry trends will help you focus and ensure you are always one step ahead of the pack. Create a simple list of pros and […]

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A Fresh New Marketing Agency Launches in Cairns

By Louise Ottewell / January 22, 2018

Forte Marketing has opened its doors to businesses in Cairns and is set to bring innovative and exciting marketing campaigns to companies in the region. Founded by Louise Ottewell and Darren Baines and underpinned by over 30 years’ industry experience, the duo introduces a big […]

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