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December 10, 2019
Brand, Content marketing, Digital, Marketing Strategy, SEO

The 2020 marketing essentials for Cairns businesses

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to

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By Darren Baines
0
November 26, 2019
Digital, SEO

Can your customers find you online? Our quick wins for local SEO ensure they can.

It is likely that if you operate a business with a website, then you would have heard the term ‘Search Engine Optimisation’ (SEO) thrown around a few times, even if you aren’t entirely sure what it means. In a nutshell,

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By Darren Baines
0
October 10, 2019
Digital, eCommerce, Marketing Strategy

Christmas is coming!

As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early,

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By Louise Ottewell
0
September 9, 2019
Content marketing, Digital, Marketing Strategy

Talking about my generation?

Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours

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By Darren Baines
0
July 24, 2019
Brand, Content marketing

Word up!

The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit

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By Darren Baines
0
Matching customer expectations with reality
July 3, 2019
Customer satisfaction, Marketing Strategy

Matching customer expectations with reality

At some point in our lives we will all be drawn in by the lure of powerful marketing, only to be utterly disappointed by reality when a product or service fails to live up to our expectations. Even if you’ve

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By Darren Baines
0
June 7, 2019
Marketing Strategy

Like Ps in a pod

Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is

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By Darren Baines
0
May 2, 2019
Brand, Marketing Strategy

Sell the benefit, not the comparison

All too often, businesses compare their product or service with their competitors in marketing campaigns which might on the face of it seem logical, but often means they miss out on communicating the value of their offer directly to their

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By Louise Ottewell
0
April 1, 2019
Digital

A Digital Tool Kit for Parents: A beginner’s guide to social media and device configuration

Forte Marketing has put together a handy bite-sized guide to help adults (specifically parents), get to grips with the ins and outs of key social media platforms, iOS and Android device configurations. The guide provides a top-level overview of the

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By Darren Baines
1
February 22, 2019
Brand, Marketing Strategy

You’ve got the leads, so now what?

You’ve done everything right – your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up

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By Louise Ottewell
0
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