EP2: Preparing your content calendar
If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious
Ep1: How can you leapfrog your competitors on Google to rank higher?
It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website - it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and
Preparing your marketing content calendar for 2020
Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a
The 2020 marketing essentials for Cairns businesses
As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to
Can your customers find you online? Our quick wins for local SEO ensure they can.
It is likely that if you operate a business with a website, then you would have heard the term ‘Search Engine Optimisation’ (SEO) thrown around a few times, even if you aren’t entirely sure what it means. In a nutshell,
Christmas is coming!
As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early,
Talking about my generation?
Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours
Word up!
The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit
Matching customer expectations with reality
At some point in our lives we will all be drawn in by the lure of powerful marketing, only to be utterly disappointed by reality when a product or service fails to live up to our expectations. Even if you’ve
Like Ps in a pod
Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is