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Breaking the mold with better photography

By Raquel Lobera / March 8, 2024

Most of us have a great camera in our pockets. But that doesn’t make us photographers. As with any trade, some rules and tricks can help you highlight your strengths and tell a story through video and photography while staying away from soulless and dull content that seems to be flooding social media networks.

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blog cover image for What media is your audience watching?

What media is your audience consuming?

By Darren Baines / February 1, 2024

In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.

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Time for a website redesign

3 Signs it’s time to revamp your website

By Juan Ruiz / January 19, 2024

As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.

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Website analytics that tell a better story

By Juan Ruiz / November 9, 2023

To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.

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Have you noticed a sudden drop in your Google search performance?

By Darren Baines / October 6, 2023

In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]

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Effective ecommerce web design

By Juan Ruiz / September 1, 2023

Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.

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Building Better Brands

By Darren Baines / August 3, 2023

There are different schools of thought when it comes to creating cut-through in today’s crowded market. On one side, compelling advertising and marketing are the ‘go-to’ for creating memorable campaigns that get people talking. On the other, there is nurturing a powerful brand identity that […]

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Building websites that last

By Juan Ruiz / July 6, 2023

Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]

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Shartara’s Shenanigans – The Fifth One

By Shartara Hampton / June 1, 2023

Howdy friends, welcome to your bi-annual fill of Shartara’s Shenanigans. This one’s a real humdinger so I hope you’re settled in. Here’s where we left off last time. ⭐ We’d just finished our photoshoot for our Christmas campaign, as well as a refresher shoot for […]

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Small Business, Big Impact: Marketing Tips that Enable Success

By Darren Baines / May 3, 2023

As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]

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