Marketing and Web Design Blog
INSIGHTS AND RESOURCES
While AI searches currently drive less than 1% of traffic to most websites (Source: Glenn Gabe, June 2025), there’s no denying that the use of AI tools, such as ChatGPT, has grown considerably. AI chatbots and search tools have clocked up over 55.2billion visits in […]
Web forms, and more specifically the <form> tag, is one of the earliest interactive building blocks of HTML. This element instantly transformed static pages into two-way conversations. By letting visitors type, tick and submit directly in the browser, forms removed the friction of phone calls […]
Answer Engine Optimisation, or AEO, is the love child of traditional Search Engine Optimisation (SEO) and AI, specifically Large Language Models (LLM) such as ChatGPT, Bing Chat, and Google’s Gemini that powers its AI Overviews. While SEO focuses on increasing the visibility of your website […]
While we’re all well aware that the new financial year rolls around every July, for many businesses it still seems to catch them by surprise, as if the announcement had only come a few days earlier. We often see business owners rushing to squeeze in […]
More often than not, when we ask the question, who is your ideal customer or customers, the answer is predominantly ‘everyone’. Some businesses will have developed target audiences to varying degrees of segmentation, and to varying depths of profiling. Now, each industry, business, product and […]
Content Management Systems, like WordPress, use plugins as the core mechanism to extend its functionality and grow. However, that doesn’t mean every problem requires a plugin solution. In this blog post we’ll dive a bit deeper into when plugins are genuinely needed and when they become an unnecessary burden that not only slow down a site but also could make it more vulnerable and difficult to maintain.
This blog aims to help guide you through the fiscal elements of your marketing plan. Whether you’re staring at a blank spreadsheet or unsure how much marketing can cost, we’ll take you through everything you need to know to prioritise your marketing budget successfully.
Over the past six months, we have completed website audits for businesses all over Australia, from professional services to e-commerce stores and membership-based organisations. We have met with business owners and offered specific recommendations for each of their businesses. While every website we reviewed was unique, the same issues kept appearing across multiple industries.
If you’re staring into the abyss, trying to pull together your marketing strategy or action plan for 2025, but have no idea where to start, you’re not alone. Rather than add to the noise and the BS, we’re giving you 25 tips you can consider. Bringing calm to the calamity that is marketing.
Most developers and business owners have likely heard of WordPress, and even casual users have probably explored creating their first website using the platform. Its name has become synonymous with accessible web development. WordPress is now one of the most used Content Management Systems, powering […]
