Stories
INSIGHTS AND RESOURCES
Just the mention of those two letters – A.I. – and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.
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It’s fair to say that Google has been playing around with its search algorithm quite a bit so far in 2024. Towards the end of April, the search giant confirmed that it had concluded the rollout of its first core update of the year. Their goal was […]
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You only get one chance to make a first impression. A well-designed homepage should guide users toward their goals while serving as a “display” or “front door” for new visitors.
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Most of us have a great camera in our pockets. But that doesn’t make us photographers. As with any trade, some rules and tricks can help you highlight your strengths and tell a story through video and photography while staying away from soulless and dull content that seems to be flooding social media networks.
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In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.
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As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.
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To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.
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In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]
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Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.
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