Stories
INSIGHTS AND RESOURCES
There are different schools of thought when it comes to creating cut-through in today’s crowded market. On one side, compelling advertising and marketing are the ‘go-to’ for creating memorable campaigns that get people talking. On the other, there is nurturing a powerful brand identity that […]
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Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]
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Howdy friends, welcome to your bi-annual fill of Shartara’s Shenanigans. This one’s a real humdinger so I hope you’re settled in. Here’s where we left off last time. ⭐ We’d just finished our photoshoot for our Christmas campaign, as well as a refresher shoot for […]
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As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]
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Website speed is one of the key elements that help (or detract) from establishing a positive first impression for visitors. In today’s world of instant gratification, we expect websites to be lightning-fast and always available. Therefore, when visiting a website, we tend to expect the […]
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The artificial intelligence chatbot by OpenAI, ChatGPT has been causing a bit of a stir in many industries, including marketing. With an insane number of possibilities for its use and the potential to streamline or even eradicate some functions, it’s clear to see why the […]
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It is 2023. After 30 years we are all familiar with websites and the Internet. We easily recognise common patterns when we visit a website and even though there are many exceptions, we all have expectations in terms of where to find certain elements and […]
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2023 is set to be a challenging and exciting year with new developments and trends emerging, and the possibility of a predicted contraction in the economy on the horizon.
We’ve put together 23 tips you need to make sure your marketing is in shape.
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Welcome, welcome! Grab a nice hot beverage, have a seat and make yourselves at home. It’s time for another Shartara’s Shenanigans. Yes, it really has been that long already. Wild right? Alright, first things first, let’s get you up to speed. When last we spoke […]
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“You get what you pay for” – that’s how the saying goes. However, sometimes, you don’t even get that! SEO, in some cases, has enabled vendors to sell something intangible, unaccountable, and, in some extreme cases, unmeasurable. Hearing from businesses who are “getting SEO done” […]
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