Stories
INSIGHTS AND RESOURCES
Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s search performance. E-A-T stands […]
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Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised […]
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The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. […]
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Local SEO is exactly what you’d expect – Search Engine Optimisation, so your business appears in local searches. You may have seen Google’s local results that shows three nearby solutions. Here are some quick wins so you get noticed. If you haven’t claimed your Google […]
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If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas […]
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It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website – it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and identify their weaknesses […]
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Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint […]
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As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]
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It is likely that if you operate a business with a website, then you would have heard the term ‘Search Engine Optimisation’ (SEO) thrown around a few times, even if you aren’t entirely sure what it means. In a nutshell, SEO is the practice of […]
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As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early, it is a savvy move […]
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